• Plan Layout & Design

    Your document can be adjusted throughout the design process to improve appearance and overall effect. As you work to complete the project, keep in mind your audience, goals, and the general principles of graphic design. Your goal should be the effective use of proportion, balance, contrast, rythem, white space, and unity of graphical elements as you edit and adjust the final product for publication. Your layout and organization can determine if the target audence will invest the time to look at the product. This is an important element and should be taken seriously. For example, if you create a poster with lots of small text and overpowing graphics too close to the text, the audience will NOT be interested.

    Layout Lingo:
     
    White Space - A "white" border around and between text is essential to provide a transition between pages and stories so they don't run together. If you look at web sites designed by professionals you will notice how elements are seperated by "white space" and tend not to be cluttered.

    Proportions - Content length and graphics not in propotion could cause your product to look "lopsided". Be sure to add and resize clipart, photos, and graphics so they are not overbearing on the text.

    Contrast - Contrast can be used to draw attention to key elements. For example, pulling out an interesting quote from an article and increasing the font can draw attention to a newspaper column. Color contrast can also achieve this effect. Bright or bold colors offset by lighter complimentary colors usually work well.

    Rhythm - As your audience moves through your product, they should be able to visually flow from one area to another with ease. The correct use of accenting elements can help draw their eyes through the product.